At ALFINA, we understand that your home is a reflection of who you are. It’s a place where memories are made and cherished, where families come together and friends gather. That’s why we’re dedicated to providing you with the highest quality home linen at affordable prices, tailored to your unique needs.

Our story began as a cloth merchant in the city of Panipat. When customers buying garments, suits and sarees often enquired about sourcing fabrics for home linen and were curious to know if the same could be customized at our store. This led us to believe that despite so many manufacturers and brands the end users were largely unheard and wanted more say in what suits their home. There was a noticeable gap in the market for better quality, customized home linen. We listened to our customers and took the leap to create a brand that offers value for money, customization in sizes, designing, packaging, and quality that surpasses expectations.

Despite the many challenges such limited resources, complicated tax structures and fierce competition, we never lost sight of our mission to provide our customers with the best possible products and services. We remain committed to our values of listening to our customers, offering customization and quality, and keeping our prices affordable.

Over the years our brand has evolved and is a favorite with home owners and retailers equally. We have grown from being a small make shift workshop into a brand that has pan India presence and is backed by hi-tech infrastructure to not only fulfill current requirements but also innovating for the future trends in the industry.

At ALFINA, we believe that every family deserves to have a well-decorated home, regardless of their income size. We work hard to keep our prices affordable without compromising on quality, so that you can create the home of your dreams without breaking the bank.